Common Beauty Questions: The Color Correcting Craze

Common Beauty Questions: The Color Correcting Craze

Have dark circles that need covering up? Do you suffer from redness or breakouts that don’t seem to go away even after many layers of concealer application? Meet your new best friend - color correcting.

As you may have seen in magazines or beauty blogs, color correcting has become a huge trend and companies have started to release different color-tinted products that seek to help individuals address their specific skin concerns.  Color correcting is the solution for those seeking to neutralize unevenness, discoloration or redness. Seeing pink, yellow and green concealer like products may seem intimidating at first, but once broken down, you’ll see that it is quite simple.

Before diving into color correcting, a bit of background. Color correction stems from simple color theory.


Pairs of colors opposite to each other on the color wheel are complementary to each other - red and green, yellow and purple, orange and blue. When put side by side, complementary colors bring out the other, but when mixed together, complementary colors can be used to neutralize the other. What does this mean for color correction? You should use a color correcting concealer that is the complementary color of the skin concern you are trying to address.

Every person’s skin has unique concerns and thus not everyone is going to need the same color correcting concealer. Let’s look at the different colors and what skin concerns each address.

Green Color Corrector

Skin concern: Redness

  • Use this to cover up redness across the face

  • Especially useful for people with rosacea

Peach or Orange Color Corrector

Skin concern: Darkness

  • Use this before undereye concealer to cancel out the blue/purple tones of dark circles

  • Also helpful for hyperpigmentation associated with acne spots on darker skin tones

Purple Color Corrector

Skin concern: Discoloration, Neutralization

  • Use this for areas of the skin that look yellow

Yellow Color Corrector

Skin Concern: Dullness

  • Use this to bring light to the face

  • Typically applied to the highpoints of the face: center of forehead, tops of the cheekbones and under the eyes

By using whichever color corrector you believe you need, you’ll not only truly ensure that you cover up your skin concern, but also find yourself using less foundation and concealer, resulting in longer lasting products and an overall more flawless look!

Recommended Products:

Maybelline New York Master Camo Color Correcting Pen

photo from

photo from

Urban Decay Naked Skin Color Correcting Fluid

photo from

photo from

Head in the Clouds

Head in the Clouds

Controversy in Fashion Advertising

Controversy in Fashion Advertising